The first part asks your customers to rate – the rating question – your business, product or service on a scale of 0 to 10. The Net Promoter Score survey consists of a two-part questionnaire. NPS surveys are thus actively used to measure customer experience, customer satisfaction and loyalty to a brand, as well as its dynamic over time. Generally, a Net Promoter Score survey is a simple questionnaire that aims at predicting whether a customer will repurchase from a company or refer it to someone else. As a result, you will be able to reach your customers from a different angle and unlock compelling NPS data.īut first things first, so before getting to the actual survey templates, let’s do a quick recap on what an NPS survey is, it’s structure, as well as the elements shaping the NPS question wording. If you’re struggling to increase your survey response rate and get actionable feedback, try changing your main rating and open-ended questions, along with the Thank You message to one of the examples below. In this article, we’ve listed 20 best NPS survey templates you can use to acquire meaningful insights from your customers. Just like in face-to-face conversations, the wording, tone, and phrasing of a survey question hugely impact someone’s response, hence your choice of words has the ability to effect a change in your customers’ feedback.
Embark on the process by determining the appropriate Net Promoter Score® survey template, and the impact will be decisive. You can keep track of your score and its changes, but it’s the qualitative feedback that gives you the “why” behind it.Īsk the right NPS question to get a constant pulse on your customer satisfaction and you will gain an accurate understanding of how your company, product or service is perceived. There’s much more to an NPS® survey than just the quantitative rating customers give.
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